HeartBrand® Cattle Buyback Program

Demand for Certified Akaushi Beef™ is booming! As more U.S. consumers purchase our premium beef, we are looking for more producers to participate in our cattle buyback program. Working together, you help ensure supply keeps up with demand.

How It Works

If it is a good fit, we can market your half- and full-blood Akaushi cattle through our unique buyback program.
The program details are simple:
  • Cattle must be DNA-verified to a registered Akaushi parent — we do not require parentage from the HeartBrand Cattle herd.
  • You must verify DNA of buyback program cattle with the American Akaushi Association.
  • We buy non-hormone treated Akaushi calves, yearlings or fat cattle of all ages.
  • We actively buy Akaushi Cattle, reimburse you for their DNA verification, and provide high-value carcass insights you can apply to herd management.
  • If you opt not to finish your cattle, we can send you a bid to buy them based on like-weight, like-type cattle.

Participating in the buyback program is not a requirement when purchasing genetics or live animals from HeartBrand Cattle. Just as a producer doesn't have to sell to HeartBrand, HeartBrand doesn't have to buy any specific set of cattle.

HeartBrand Cattle infographic showing the benefits of participating in the HeartBrand ranch-to-table buyback program. Any ranchers raising registered Akaushi cattle are invited to participate.